Water.org - analysis
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How water.org uses Monroe's motivated sequences
"Millions of women spend serveral hours a day collecting polluted water" - Attention to the problem & the describtion for a need of change
"Charity alone can not solve the water crisis" - bad conscience; reader will think about water usage --> RESPONSIBILITY from all of us is needed!
Facts cause guilt, pity & responsibility:
1. More then 2.5x more people lack water than live in the United States
2. The majority of illness is caused my fecal matters
3. Every 21 seconds, a child dies from waterrelated illness (espicially parents feel responsable)
1. More then 2.5x more people lack water than live in the United States
2. The majority of illness is caused my fecal matters
3. Every 21 seconds, a child dies from waterrelated illness (espicially parents feel responsable)
How water.org uses the principals of influence (Robert Caldini)
- Reciprocation: our standarts are not world standarts, that is why we feel to give something back to people who live in worse conditions than we do
- Commitment & Consistency: if someone first starts to donate, he / she won't stop doing it, because every human is lookingfor harmony in his / her life
- Social Proof: we adapt behaviours from others --> donation is socially well regarded
- Authority: we believe in experts (in this case: facts). Facts and the experts that present them are in positions of authority, which is why people will do what they
request / say (in this cas: donate)
- Reciprocation: our standarts are not world standarts, that is why we feel to give something back to people who live in worse conditions than we do
- Commitment & Consistency: if someone first starts to donate, he / she won't stop doing it, because every human is lookingfor harmony in his / her life
- Social Proof: we adapt behaviours from others --> donation is socially well regarded
- Authority: we believe in experts (in this case: facts). Facts and the experts that present them are in positions of authority, which is why people will do what they
request / say (in this cas: donate)