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Emotivative language (Alan Monroe)

The Motivated Sequences of Alan Monroe  mean, that an audience can be motivated to respond affirmatively to a speaker's purpose. The speaker can achieve this by using the following steps of influence. 
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1. Attention
    Gain the attention of the audience by 
  • relating to the audience
  • showing the importance of the topic
  • using quotations & anecdotes
  • making starteling statements
  • telling dramatic stories
  • asking (rhetorical) questions



2. Need
    Showing the importance and need for a change to the audience by
  • Giving clear concise statements
  • describing the need or opportunity
  • offering statistical data

3. Satisfaction
    Portraying plans and solutions to solve the problem by
  • presenting actions and changes the audience should adopt
  • explaning the whole plan in a simple way, which is easy to understand for everyone
  • showing how this solution logically meets the problem
  • giving examples how the plan worked effectively already
  • using facts, figures and the testimony of experts
4. Visualization
     The speaker needs to avoke the audience's desire to help to visualize the plan by
  • using the positive method
  • using the negative method
  • using the contrast method

5. Action
Visualization needs to be translated into overt action by
  • telling the audience what they need to do NOW
  • giving precise examples
  • giving them adresses they can write to
  • using quotations, summaries, illustrations or giving statements of personal intentions


Picture: http://igorristic.files.wordpress.com/2012/02/alanmonroe.jpg
Text: St. John, R. (2011). Retrieved January 27. 2011 at http://www.disciplewalk.com/files/Ron_st._John_monroe_sequence_Handout.pdf and based on exerpts and thoughts taken from: D.Ehinger, A.H. Monroe, and B.E. Gronbeck's, (1978) Principles and Types of Speech Communication, 8th. Ed., pp. 142-163; S.E. Lucas (1995) The Art of Public Speaking, 5th. Ed., pp. 353-361.


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