Picture: http://www.climatechangecommunication.org/sites/default/files/team-member-headshots/robert-cialdini.jpg |
Persuaders (Robert Caldini)
1. Reciprocation
2. Commitment & Consistency
3.Social Proof
4.Liking
5. Authority
6. Scarcity
- dead line technique (e.g. Raffaelo) |